Project Statement - Group Project

For this exercise we have decided to focus on consumerism but mainly on consumerism within the food sector and how marketing persuades our purchases of what we eat. Why do we purchase Mc Donald's over Burger King or Orange Juice over Coke? Is it because it’s the 'healthier' option? People at Marketing are so willing to give out information such as 'sugar free' and brand it all over their products. What they tell us the public and what they choose to leave out is the big problem.

With this project we have decided to approach it from a reflexsive style, by using a voiceover and no presenter taking up valuable watching space it will allow the audience to concentrate on our visuals and voiceover. In the video we will show close ups of products and a mixture of statistics of the sales of products over recent years. In the video we plan to include images of people's organs which have been subjected to this 'healthy' foods.

The intentions of this video are to provoke emotion in the audience and to educate them through content but also to entertain them through the experimental reflexsive style. Stylistically the piece has been inspired by the shorts such as Sunless and Island of Flowers. Both have influenced different aspects of the film, The Island of flowers inspired the relationship between video and sound. Both alone are very powerful pieces in this film, which is what we want to achieve also. The visuals in the island of flowers is of a similar style to what we plan to create, a piece which without any voiceover can be viewed and affect the audience in near enough the same way that to give them a pleasant journey at the start though images which they recognise then to lead them on to images which is affecting them in ways that they weren't aware of. The structure of the sound in the piece will be dominated by voiceover and this will break down the information which is on the screen at the time and challenge the audience and their knowledge of what they eat, what's in their food and the cause and affect it has on them, their children and the rest of humanity.